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Waikiki Beach Walk

Brand Refresh

Waikiki Beach Walk Waikiki Beach Walk

Take the Walk

The goal of this brand refresh was to make The Waikiki Beach
Walk even more famous. We were charged with creating an
authentic experience that engaged the senses and restored
meaning to the Waikiki Beach Walk brand.

This design program needed to be unique, scalable, ownable,
appropriate and merchandisable. We wanted to connect with
both visitors and locals through an authentic experience that
inspires visits and return visits. In essence, we worked to bring
back the romance of Waikiki and capitalize on its many unique
entertainment opportunities.


Mobile App



Identity System

Waikiki Beach Walk


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