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Tacos Perla

Brand Creation

Tacos Perla Tacos Perla

Gomez says “¡Hola!”

Tacos Perla is a new brand that is taking the street taco out
of its humble roots and sending it to design school through
modern flavor riffs along with delicious classic recipes. We
created the brand identity to be evocative of great Mexican
design mixed with contemporary styling. Through our research
we discovered the handcrafted charm and imperfections of
the artists’ alleys in Tijuana and reflected that in the branding
of Tacos Perla.

The symbol we created for Tacos Perla is ‘Gomez’ the zonkey.
He’s a modernist graphic interpretation of the famous painted
zebra-donkey that became the faded Polaroid souvenir of a
visit to Tijuana. We based our color palette on the streets of
Tijuana and then reinterpreted it through high design. The end
result is an identity that feels real and is served up fresh with
a lively, Mexi-modern twist.

Trademark

Signage

Delivery vehicle

In store

Identity system

Merchandise