Make It A Great Day
The rebrand of the LWP Group began by first establishing
their core values. Working together with the LWP team we
determined they are a serious, visionary company that uses
creativity to breathe new life into urban environments for
better living. A brand that enjoys improving how people live,
work and play. A brand that is committed to exceptional guest
experiences in service-driven, design-rich environs.
We then designed the identity system, website and marketing
tools that showcase and support these values. The result
is a fresh, joyful, bold and colorful brand expression that
matches LWP’s approach to development and life itself.