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The Idea Builds the Team

Better design makes for a better world. Every step should be
a beautiful step that illuminates. We start with a big idea and
build a team of the least amount of the best people around it.
We are personally committed to all that we do and are directly
accesible. It seems cleaner this way.

Eric Rindal / Creative Director

Eric is known for creating fresh and powerful communications based on
conceptual ideas. His belief in a 360˚approach – that combines design,
digital content development, TV, print and social media – has delivered
exceptional results for clients as diverse as Levi’s, The Waldorf Astoria,
Diet Coke, Milk-Bone, Coors, MTV and the Hilton Family of hotels.

Eric began his career designing movie posters, games and packaging with
Mike Salisburry Design and Bozell. He then became Design Director and later
Vice President, Creative Director at Foote, Cone & Belding in San Francisco
where he designed all aspects of the Levis Jeans For Women brand, Fox Sports,
Dockers, Sega games SFMOMA and the re-launch of the de Young Museum.

Eric graduated from The University of California Santa Barabara and did his
formal training in design at Art Center College of Design. Eric’s work has
received numerous awards including: One Show, Marget Larsen Award for
Design, British D&AD, SEGD, Type Directors Club, ADDY’s, and Effie’s.
His work has been published in Communication Arts, ID, Print, Graphis, AIGA,
and in the New York Times.


Jon Ritt / Creative Director

Jon is known for partnering with businesses to help them build transcendent
brands, from big picture thinking down to the smallest executional detail.
Working through a deliberate methodology that allows for total creativity
based on a solid foundation, Jon produces award winning programs with
unique and ownable design aesthetics that remain strategically sound for
big and small brands alike.

Jon’s career began at Surfing magazine, Associate Creative Director of Gap,
Creative Director of Man Bites Dog, and Founder of SF based design firm Pool;
working with Levi’s, Nike, Adidas, Patagonia, Skyy Vodka, SFMOMA, Birdie
and Kara’s Cupcakes. Jon then became Senior Vice President, Design Director
at Deutsch LA where he led branding and image making for all of Deutsch’s clients,
including VW, HTC, PlayStation, and Snapple. Jon’s formal training in the arts
started as a painting & sculpture major at the College of Creative Studies at UCSB.
Jon studied Design and Communication at Art Center College of Design where
he taught Brand Identity Design, and sat on the Legacy Circle Board of Advisors.

Jon was featured in Graphic Design USA’s “People to Watch”, and his work has
been published in Communication Arts, How, Graphis, AIGA, Print, I.D. Magazine,
New York Times and various international publications.

Mimi Cook / Storyteller

Mimi is a creative ad vet with an unparalleled arsenal of brand experience. Her career spans from working in creative hot shops Chiat/Day, Hal Riney & Partners, and Goodby, Silverstein & Partners, to being a Creative Director at Apple where she was involved in the most anticipated product launches of our time, iPhone and iPad. After immersing herself in social media at creative boutique Mekanism as a Brand Strategy Director, Mimi joined Y&R to helm a big thinking, media-agnostic, tech-loving creative department that reflected her rich background. She’s now committed to working directly with clients whose purpose she’s passionate about.

Ad Age honored Mimi as a “Woman to Watch” and featured her work for Levi’s Jeans for Women as one of the 50 Best TV Commercials in 50 Years of Advertising. She has also been recognized by Cannes, Communication Arts, the Clios, D&AD, and The One Show. In addition to Apple and Levi’s, Mimi had worked on such recognized brands as HP, Citrix, Phillips, Banana Republic, Clinique, method home, and Pepsi and has lectured and spoken at numerous conferences.

One of her favorite quotes she picked up along the way was from Steve Jobs. He said, “I hate marketing.” And even though Mimi was working in the marketing department at the time, she loved his point. When a great product or brand is distilled into the right words, visuals, and actions, it just … works. She believes the first step in all branding is to find the right truth about a company. That’s why she thinks of herself as not just a creative, but a bit of a detective.

Suzanne Finnamore / Writer

Suzanne Finnamore is a writer who loves what she does, be it being published
by the New York Times, Knopf or creating copy for hang tags. Her advertising
copy has peppered the pages of Adweek, Creative and Advertising Age. She
works on anything you can imagine and some things you cannot imagine.
Known for expertise in speaking not just to women but also to men, tweens,
millennials, children and dogs, Time magazine named her Levi’s 501 “Prague”
TV spot one of the Top Ten Commercials of the year.

As a staff copywriter for over fifteen years at San Francisco’s premier creative
agencies, Suzanne has produced effective, brand-building Interactive work yes,
but also traditional Print and Broadcast campaigns for Levi’s, Dockers, Kashi,
Bank of America, The Hilton Family of Hotels, PBS, The Oakland Zoo, Perricone
Cosmetics, The Ford Motor Company and the de Young museum.

A frequent journalist, Suzanne has been an Oprah Book Club Pick, a monthly
columnist for Child Magazine, and has published three books, the last of which
was excerpted in the New York Times. So not only can she create advertising,
but she can write, should that be required. She divides her time between San
Francisco California and Durham North Carolina.

Marius Gegaudas / Creative

From a very young age, Marius has been a lover of art and design. After
graduating from LA County High School for the Arts, it was no surprise when,
at 17, he was the youngest graphics and packaging Major to be accepted to
Art Center College of Design.

Shortly after graduating he moved to San Francisco and created award winning
work for some of the most influential design studios on the West coast.
In pursuit of bigger brand experience, Marius made the transition into advertising
and trans-media campaigns. However, he has never stopped exploring the
traditional print media that originally brought him to design.

As Vice President, Associate Design Director of Deutsch LA, Marius worked on
almost every account in the building, and helped define the visual style for Snapple,
Volkswagen, HTC, PlayStation, Dr. Pepper, and Fresh&Easy.

A relentless perfectionist Marius's craftsmanship is flawless. He takes particular
pride in his ability to physically make anything he designs.

Dustin Arnold / Creative

Dustin began his career as a freelance art director working alongside
Douglas Little crafting the visual world of the luxury home fragrance line DL&Co.
Dustin founded his own consultancy Dustin Edward Arnold Studio specializing
in prestige and beauty brands. Splitting his time between Los Angeles and
New York he created campaigns, imagery, packaging and branding for some
of the industries most sought after clients including Issey Miyake, Harry
Winston, Vertu, Bang&Olufsen, Shiseido, Nike Japan, and Apple.

As Vice President, Associate Creative Director for Deutsch LA on Volkswagen,
and Direct TV Dustin’s work spaned from ultra-niche to mass with an eye for
absolute quality at every level.

Dustin was featured as an Art Director’s Club “Young Gun”(top global talent
under 30) and was selected by Computer Arts as “The 10 best designers you
don’t know about (yet)” his work has garnished awards from The One Show,
I.D. Magazine, Applied Arts, Print, Graphis, Communication Arts, AIGA, and
The Art Directors Club of NY. Dustin studied graphic design at Art Center
College of Design where he later taught Communication Design.